With technology moving so fast and more people searching for local businesses online having a website is no longer a luxury but a necessity if you are running a business.
But a website that was built a few years ago may not be as effective anymore in reaching your customers today. If you are finding your website is not performing as well as it used to, it might be time for a redesign.
Here are some signs your website needs an overhaul:
1) Your website isn’t mobile friendly and responsive.
Websites need to adapt to be viewed on all types of devices and screen sizes, do you remember having to pinch and enlarge sections of a website to read it on your mobile. Responsive websites which are optimized for mobile devices are easy to navigate and are user friendly. If your site is not responsive your rankings in search engines will also take a hit. Google recommends responsive design.
2) Slow loading website
You know how frustrating it can be waiting for a slow website to load. How many times have you abandoned a search because the website you were searching took too long to open. Research shows 53% of users will leave if a website takes more than 3 seconds to load. Slow Loading website aren’t just annoying to users but also can have a negative impact on your search engine rankings. You can test the speed of your website at Pingdom
3) Is your site secure?
Google now displays “not secure” on sites without SSL certificates. This warning indicates to visitors they maybe browsing on an unsecured connection. A secure website provides your visitors peace of mind that they are visiting a safe site. Once again a secure site will help you rank higher in search results.
4) Outdated design
First impressions are crucial, and an outdated site can put off prospective customers. A nicely designed, user friendly site looks professional and welcoming.
5) Your site is too hard to update
Most website builders are now easy to add pages or make simple edits and updates. If you need a coding wizard to make simple changes you need to update your website.
6) You can’t add extra functionality
There are thousands of WordPress plugins you can easily add to your site to add extra functions. Everything from payment gateways for selling from your site, email optin forms for marketing to security and backup plugins that protect your site from hackers.
Many, if not all the reasons listed above are also important for Search Engine Optimisation (SEO), which really is what most website owners want, a professional site that gets listed in search results and can be found by potential customers easily.
Fusion Graphics provides custom built professional website design using the latest SEO and design technology to help your business look great and stand out in search results.
Image provided by bruce mars from Pexels