What are keywords?

In terms of SEO, keywords are the words and phrases that people enter into search engines to find what they are looking for. They are the ideas and topics that define what your content is about.

Your goal in ranking on search engines like Google is to match your content with what searchers are looking for, this helps drive organic traffic to your site. Having an SEO (search engine optimisation) plan is key to your website’s success.

Why keywords are important?

Keywords are important because they are the connection between what people are searching for and the content you’re providing to fill that need.

Effective keyword research is an increasingly important skill for website owners and digital marketers. Developing a good keyword list around topics relevant to your industry is essential. You can do this by investing time in keyword research to find out what keyword phrases would best connect you to your audience.


How to develop a great keyword list?

To create content that ranks well organically you need to understand the language that potential visitors use to find your services. A great place to start researching is:

  • Talking to your customers.
  • Visit forums and online communities groups discussing your topics.
  • Read comments on YouTube videos relevant to your services.
  • Use keyword tools like Google keyword planner or keyword.io


6 ways to effectively use keywords on your website pages?

1. Include your keywords in both the title tags (eg H1, H2, H3) and body of your content. Keeping in mind it’s not good practice to stuff your pages full of keywords for the sake of search engines. Creating great content is about providing real value to your website visitors, so avoid repeating keywords too often in an unnatural way.

2. Internal link structure is important in SEO because it keeps visitors on your website longer and this is an important metric for search engines. Use your keywords in linked text, also known as anchor text, these are hyperlinks usually underlined and blue. For example: “Check out our SEO friendly websites we’ve creating for other happy customers” – Remember to create a natural flow from one page of your website to another.

3. Use keyword phrases rather than just single keywords, longer keyword phrases have much less competition whereas broad keywords are much more difficult to rank in search engine results. For example: “graphic designer” vs “ freelance graphic designer Sydney” or “baby food” vs “best organic baby food”

4. Use unique keywords relevant to each page. All pages on your website should have their own focused keyword phases, where both humans and our robots friends at Google can find them easily, this lets visitors know they are searching in the right place.

5. Your images can also rank in image search results by adding keywords to image file names, don’t use the name the picture came with. For example: use “seo-keywords.jpg” instead of “IMG123”. Make sure to add dash or underscore between words.

6. Add keywords to Alt-Tag images, Google also crawls these tags in order to see what keywords you’ve used.


Most common SEO keyword mistakes brands make:

  • Targeting broad keywords that are too competitive.
  • Optimizing the wrong keywords
  • Not Focusing on Local SEO
  • Optimizing for the same keywords across multiple pages
  • Not using keywords in anchor text for internal links
  • Expecting results will be immediate and fast – SEO is a long term strategy

But by far the most common SEO mistake content creators make… drumroll… is not doing it at all!! Investing as little as one hour on each page of your website will drive more traffic to your website and the return on your investment will be tenfold over time.

If you are looking to build a new website, that not only looks great but helps your customers find you get in touch and organise a time to have a chat about your website needs. For more SEO tips you may also like reading What you need to know before building your website